Analysis Of The Green Knight By William Armitage And...

Every great fantasy has an adventure that challenges the central character s purpose and reason for their quest. The two different protagonist in these novels, encounters trials and tests that helps lead them down a distinctive paths in their venture. When comparing the two novels The Green Knight by Simon Armitage and Candide by Voltaire, readers are exposed to two different types of characters with lots of similarities. Both are young, honest and innocent in their societies, both protagonist share a similar motivation and loyalty which involves a search for someone. Candide is in search of his love Miss Cunegonde, while Gawain is in search of the Green Knight. Gawain shows his knightly chivalry towards King Author and Candids shows his everlasting love for Cunegonde. Each story has its different misfortunes, tests and hardships and as a results both Gawain and Candide end up with the ones they were searching for, which may not have had the ending they thought they would have. Loyalty is a continual theme in each novel that both protagonist share and serves Gawain in the Green Knight well. During a new year s eve feast at King Arthur s court, there appears a figure named the Green Knight. He challenges the court or any brave knight to a game. His challenge is to whomever accept the game, has to strike him with his own axe, on the condition that the challenger find him in one year to receive a blow in return. Gawain shows loyalty to his uncle, King Arthur,

Content Marketing Marketing Strategy - 1636 Words

Content marketing is no longer just a trendy word for hip companies, but a necessity for every business, regardless of its field of activity. Every business, from start-ups to big companies, needs a strong, realistic and professional content marketing strategy to engage the audience and get the benefits of the increased awareness it will generate. Both business-to-consumer and business-to-business marketers create, produce and follow a well-documented content marketing plan, and the results are impressive. If it is done correctly, a content marketing strategy can transform your brand into a successful story almost instantly. If you are thinking about the best ways to improve your content marketing strategy to generate leads and meet your marketing goals, you should consider our 10 tried and tested methods for a more effective content marketing strategy. Think outside the box Your content marketing strategy should include highly original material that will set you apart from the competition. Let go of boring infographics and data documents, and create your own, unique content that will make your brand recognizable among the endless ocean of nameless brands we see every day. You need to ensure that your audience knows who you are, what you do and what you stand for, so offer them content that will transform them from simple observers into active clients. Think outside the box when you create your strategy and include unconventional content that has the chance to becomeShow MoreRelatedThe Who, What, When, Where, Why and How’s of Creating a Content Marketing Strategy 1249 Words   |  5 Pagesplace, on how to create design unique, stand out, content over all the rest of our industry. The best place to start a content marketing strategy is to ask the hard questions and based on the answers execute a plan. 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Citigroup Strengths Free Essays

The organization which I will analyze for its strengths and weaknesses is CitiGroup. CitiGroup is the world’s largest financial services conglomerate which operates in 140 countries; it employs around 260000 employees and has over 200 Million customers. CitiGroup was formed in the year 1998, following the merger of Citicorp and Travelers Group. We will write a custom essay sample on Citigroup Strengths or any similar topic only for you Order Now Currently Citi is organized in two major segments – Citi Corp and Citi Holdings.Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. The group suffered huge losses during the global financial crisis of 2008 and was rescued subsequently by the US government by a massive bailout. The organization, under the leadership of Vikram Pandit has made enormous strides towards recovery and is widely seen to be on ‘track’ to profitability.Analyzing such a large and complex organization is no mean task but I’ll do my best to identify its strengths and weaknesses. CitiGroup’s main strength lies in its unique global positioning and network. Its vast network spans around 140 countries and has over 15000 offices worldwide. The company has a customer base of over 200 million. 95% of the fortune 500 companies are Citi’s Clients. No other financial services organization can match these traits of Citi. The second major strength of Citi is the wide array of products and services which it provides.As mentioned earlier, Citi’s global operations encompass consumer banking through Citi Bank, Securities brokerage through Morgan Stanley Smith Barney, Global Transaction Services and Wealth Management services. GTS alone manages a global payment flow of $ 9 trillion every day. Third major strength of Citi is its consumer banking business, Citibank and the Investment banking division. CitiBank operates in over 100 countries and is the flagship company within the group. It’s one of the world’s most recognized brands and is the ‘face of the group’.The investment banking division is one the largest in the world by the volume of business which it generates by the way of advising clients on mergers and acquisitions. In 2009, the investment bank ranked 3rd in the world on account of globalally completed MA volume. Further, the Citi Private bank advises over one third of the world’s billionaires through a network of offices located across 31 countries. The fourth major strength of Citi is its dynamic and highly regarded workforce throughout the world.Having a talented workforce is the bedrock of any organizations success and growth. Citi boasts of having employees who are best in the industry and have stood up to the challenges which the economy threw at them over the past three years. Its new leadership team led by Vikram Pandit and has been largely responsible for navigating the company out of the financial crisis of 2008. Fifth, the company today is one of the best capitalized institutions in the industry and has a Capital Adequacy Ratio of 11. %. Sixth and the most relevant strength of Citi after the losses of 2008, is the strategic road map to recovery which the company has charted towards recovery and profitability. The company has organized itself into two segments – Citi Corp Citi Holdings. CitiCorp comprises of businesses which Citi sees as core to its strategy and offers greatest earning potential whereas Citi Holding comprises of businesses which Citi does not see central to its strategy and are loss making.The assets under CitiCorp are being divested. Such a re-organization has led to a proper alignment of Citi’s diverse businesses and have speeded the recovery. This is evident by the fact the company the company reported a net profit of $ 9. 3 billion Net Income in first three quarters of 2010 against a net loss of $ 27. 7 billion in 2008. This is a massive turnaround and reflects the strength of the managements focus and the new roadmap which the company had charted in 2008. How to cite Citigroup Strengths, Papers